NEWS: Daniel Brian Advertising named Agency of Record for Flagstar Bank
ROCHESTER, Mich. – October 29, 2015 – Full-service advertising agency Daniel Brian Advertising announced today that it has been named Agency of Record for Flagstar Bank, a full-service baking company headquartered in Troy, Mich. DBA will be handling full-service traditional and digital advertising, branding, strategy, promotions, creative, media and analytics for the bank. About Flagstar Bank […]
Sharing a story of hope – Love, Hope & Pizza
For the past six years, Hungry Howie’s ‘Love, Hope & Pizza’ campaign has not only raised over $1.5 million in donations for the National Breast Cancer Foundation®, it has also given a voice to breast cancer survivors by sharing their stories of love, hope and inspiration. DBA is honored to share the inspiring story of […]
CRM doesn’t stand for Customer Relationship Manipulation
Here are some words you may not readily associate with your customers: Devotion. Allegiance. Faithfulness. Sounds more like a relationship rather than a business transaction, right? Relationships require give and take. They require attention and care. What effort are you putting into your customer relationships? But what about loyalty? Or, more specifically, brand loyalty? In […]
NEWS: DBA Worldwide wins Emmy for Mercy Medical Center LiveUp Campaign
ROCHESTER, Mich. – October 7, 2015 – DBA Worldwide earned an Emmy for Best Campaign at the 2015 National Academy of Television Arts and Sciences Upper Midwest Emmys this weekend in Bloomington, Minn. This newest Emmy sits in good company with the many others that the agency has received over the years and is a […]
NEWS: Hungry Howie’s supports breast cancer for the seventh year in a row with ‘Love, Hope & Pizza’™
ROCHESTER, Mich. – October 1, 2015 – For the seventh year in a row, Hungry Howie’s will be going pink for breast cancer awareness. Since 2009, Hungry Howie’s has raised over $1.5 million for the National Breast Cancer Foundation® through the ‘Love, Hope & Pizza’ campaign. As in past years, for every pizza sold and […]
Better Brands for a Better World
What does your brand stand for? Values marketing. Cause marketing. Purpose-driven marketing. It’s a movement still looking for a name that will stick. But, there is no doubt, it’s progressed into a movement. And, it’s raising the bar on what is expected from marketers who intend to be leaders in a marketplace that’s driven by […]
Is Facebook dead – or just getting started?
Let’s take a moment to stroll down memory lane to visit the days when Facebook’s organic reach flourished and brands rejoiced. It was beautiful. Large and small businesses alike could reach potential customers with ease. They could push out messages to the masses with little to no effort. And it was free. Then, things started […]
Hiring advice from a CEO
I’m usually not the smartest person in the room. And, that’s by design. Nothing matters more as a CEO than making sure that my company has the right goals and that those goals are being met. I can’t do this alone. I need to have people who are smarter than me in specific areas to […]
Stop whining about ad blocking and think bigger
A little over a month ago, Apple released a beta version of its most recent software update, iOS9, at their conference for app developers. The update immediately grabbed the tech and advertising media’s attention with one small update: the ability for developers to create ad blocking software for the mobile Safari browser. The update doesn’t […]
Brace for the Golden Age of Content Marketing
This isn’t the golden age of TV anymore. Gone are the days where the “big three” channels held a captive audience for advertising. This is now the golden age of a million channels, where consumers are skipping the ads and rotating attention between the TV and the mobile device in their hand. In the next […]