GHG
BRAND CONSULTING
Branding breakthroughs
GHG in partnership with Daniel Brian Advertising, provides a full-service healthcare branding agency
Beginning with the rebrand of the Henry Ford Health System brand in Detroit in 1992, our team specializes in unifying complex health systems. From academic health systems at the University of Michigan to Siteman Cancer Center, to Cincinnati Children’s Hospital, we’ve developed branding and advertising campaigns for dozens of national leaders in every specialty. After 27 years, we have learned one thing…
HEALTHCARE ISN'T AN INDUSTRY. IT'S A CAUSE.
The bottom line is measured in lives
Our approach to healthcare marketing is patient-centered and collaborative, much like the health systems we serve.
By bringing together all the disciplines, we can help the right patient find their way to the appropriate treatments. Effectively administered, patient communication can transform healthcare and save lives.
Your breakthrough will not depend on a brand strategy alone, but on internal alignment of employee beliefs and behaviors that speak louder than the advertising itself. We start with your “Why” and your “Way”, but we alway finish with the “Work” of growing your business.
FACING DISRUPTION IN HEALTHCARE
Patients want the same experience in their healthcare that they get at an exclusive hotel or restaurant. They want the same access and digital connectivity they get from Apple or Amazon.
Ranked as a "Top 10 Healthcare Marketing Consultancy", we keep our clients on the leading edge of disruption in the following disciplines:
Patient Experience
The patient is in charge of more healthcare decisions than ever before. We partner with health systems to guide patients in their search for care as well as providing hospitality will surprise and delight.
Retailization
Our cross-functional expertise in retail marketing has been successfully used to implement leadership initiatives within the healthcare industry. Our award-winning mobile apps and patient engagement programs bring value through "one-click" access and same-day appointments.
Digital
Analytics
Beyond Marketing Automation, Patient Experience Platforms (PXP) have become the new buzzword. We work as consultants to bring your IT and marketing departments together to tie systems together. This allows us to create targeted media for the right patient at the right time – from digital TV, social media, web, email and your call-center – into your physical facility.
PATIENT EXPERIENCE PLATFORM (PXP)
