PATIENT AND CONSUMER JOURNEY
We are living today through the age of disruption. Healthcare brands are facing a demanding, fast-changing landscape that requires strategies to capture, captivate and sustain emotional connections at every touchpoint of the consumer journey. GHG unique background in both world-class service organizations and healthcare, can offer best-in-class engagements that are at the forefront of consumer experience innovation.
We need to create consumer segmentation and customization, build emotional connections and move away from the ‘one-size-fits-all’ model of healthcare delivery. Like other consumer organizations, we need to treat people like valued and respected consumers, not by disease or payment, but by patient and consumer needs and their preferred engagement.
HEALTHCARE WITH NO ADDRESS
Healthcare with no address- has gone from a nice futuristic idea to being critical to the future of the industry
The following customized GHG services are designed to assist healthcare providers to transform to a more consumer-centric approach.
- Patient and consumer experience discovery, to align leadership support for a successful transformation.
- Patient and consumer strategy design, by utilizing the Baldrige criteria for Performance Excellence
- Patient and consumer journey mapping, leveraging GHG’s experience with best practices of The Ritz-Carlton Hotel Company, Henry Ford Health System and Cancer Treatment Centers of America
- Incorporate the very latest in digital health technology to enhance the patients and community members’ experience blue print.
- Design a scalable deployment model by engaging all stakeholders to ensure internal commitment and support from leadership
- Execute implementation and deliver on a strategy to ensure compliance and continuous improvement that drive long term self-sufficiency
Our proven methodology helps respected brands in healthcare improve HCAHPS scores, patient and community engagement scores, employee engagement and impact the overall wellbeing of the communities it serves.
ONE DIGITAL EXPERIENCE PLATFORM
There is no question that digital technology is providing exciting new ways for us to foster connectivity between patients, consumers and healthcare providers and increase access to information. This is a good thing. Healthcare providers should welcome and embrace these opportunities, and operationalize the needs of patients, family, and community members, to access their healthcare in a flexible and personalized manner – the same way they experience a consumer good.
Our specialty is unifying technology teams toward a single experience. Our platform, LiveUP®, unifies the patient experience between the various technologies for a consumer-facing user experience, and a single dashboard for your leadership team.
GHG PRESCRIBES YOUR FOOD SERVICE AS MEDICINE
New science reveals food and love are the most powerful forms of medicine. If sugar, fried foods, stress and depression cause sickness, then it’s time for care takers to make an investment in the most affordable treatment we can offer our patients.
Nutrition is a strong unexpressed desire, and in our consumer testing we have found holistic health arising as the most significant differentiator among health systems, ranking second only to discovering the cure to cancer, heart disease or diabetes. Consumers have been trained by retail products, grocery chains and fitness centers to look at the label on their food and health products. Now, they have an expectation to look at the label on their health system too.
GHG will create the most distinct food program in the nation to promote health and well-being for the communities we serve and make it a profit center for your health system or wellness center.
YOU CANNOT MANAGE WHAT YOU DO NOT MEASURE
Our award-winning model is built on measurement
When it’s all said and done, often more is said than done. While the leaders at the organizations we serve are focused on communicating the vision, our success is built on executing that vision. We offer the most advanced dashboards for reporting on the emotional engagement of stakeholders and patients within the system as well as those we have yet to meet.
This measurement system offers real-time, daily reports on the progress of the team toward the goals set by leadership. We call our platform, “LiveUP.”