Consumer Psychology
Master the Art of Recovery
As online participation provides increased levels of consumer feedback, angry consumers are participating in your story
ARTICLES
Marketing Trends
Invest in Mental Real Estate
In advertising, the objective of storytelling is to cement a mental picture of your brand in
Innovation
The Best Stories Are Not Told, They Are Made
As people move from advertising observers to brand participants, they transform from consumers of our message
Storytelling
Build a Culture of “Storydoing”
Neuroscientists are beginning to study the impact of storytelling on the consumer brain. In one Princeton
The Power of Purpose
Your Brand is What it Does When Nobody’s Watching
It’s no coincidence that purpose continues to be a hot topic among corporate motivational circles. It’s
Consumer Psychology
North Star Values in a Turbulent Social Environment
It’s a storm of social media controversy out there. Brands are being held to new consumer
The Power of Purpose
Walk the Walk
There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few
Consumer Psychology
Differentiate on Values
If all brands assert the same values, they cancel each other out. Next, the evolved consumer
The Power of Purpose
It Comes Down to Purpose
As marketers, we must stop appealing to base human needs and start appealing to human expectations.
Healthcare Marketing
How Emerging Technologies Helped Build Physician Referrals
Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies